Plumbing marketing case study:
Anderson Plumbing adds 700–800 new customers.

▶ Watch: How We Helped Anderson Plumbing Get 700+ New Plumbing Customers From His Google Business Profile

Client

Geoff Goodwill, owner, Anderson Plumbing, Heating & Air, Oklahoma City, OK

Trades

Plumbing, HVAC (the video also mentions electrical)

Owner background

Military, then about 6 years of federal-government auditing, then CFO. In plumbing about 3 years at the time of recording.

Source

SMB In The Trenches interview with Bodhi Gallo, published 15 May 2026. Transcript pulled from YouTube captions on 25 Oct 2026.

Google Business Profile data, 2026

Since the interview, Anderson's Google Business Profile interactions for April–August 2026 totaled 2,944, up 210.9% on the same months of 2025.

Results shown reflect individual client outcomes and are not guaranteed. Performance varies by market, competition and other factors. Source: Stryker Digital client reporting.

What the owner said, by the numbers

How to read these numbers: they're the owner's estimates on camera, not audited figures. He also says attribution is hard because Google reviews, SEO and other changes all launched together at the end of the previous year (7:51). The 700–800 figure is his own statement.

Video summary

Geoff came to plumbing and HVAC from accounting, so every marketing decision gets checked against the P&L. The year before, he spent heavily on pay-per-click while the business had almost no organic presence. HVAC leads ran about $440 each, and he closed maybe 20% of them. Working with Stryker Digital, the business grew from one Google Business Profile to about five (our Google Business Profile optimization checklist covers how each one is set up). At the same time it pushed Google reviews hard and ran several channels at once, so organic, Maps and paid all reinforce each other. That multi-channel mix is the core of our marketing for plumbing companies. Jeff says SEO began producing calls within about three months, just as the local economy slowed. He tracks jobs in ServiceTitan. If you're weighing PPC against Google's pay-per-lead option, see Local Services Ads vs Google Ads. His estimate: 700–800 new customers since starting.

What changed, according to the interview

1. More Google Business Profiles. They went from 1 to about 5, using what Bodhi calls "pin maxing" (5:08). Only add profiles for real, staffed locations that meet Google's guidelines.
2. A push on Google reviews, launched at the same time as SEO (8:08).
3. Several channels at once. Organic and Maps visibility were meant to lower the blended cost per lead compared with pay-per-click alone (3:13).
4. Tracking in ServiceTitan (5:56).

What other plumbing and HVAC owners can copy

• Know your cost per booked job on paid ads. At about $440 per lead and a 20% close rate, Geoff's HVAC pay-per-click worked out to roughly $2,200 per closed job. That's simple arithmetic on his numbers, and it's the figure SEO has to beat.
• Expect about a quarter, not a week. He saw more calls within about 3 months, not overnight.
• Launch reviews and SEO together, and set up source tracking first so you can tell later what worked.

See the full approach on our Plumbing Marketing page. If you're weighing paid search against SEO, here's how we manage Google Ads for HVAC companies, and the plumbing budget guide shows what a sensible spend looks like.

FAQ