By Bodhi Gallo, Co-founder, Stryker Digital · Updated
In short: This is the index of everything we publish for home service owners: industry pages for HVAC, plumbing and pest control, marketing budget guides, strategy guides, and case studies told in our clients' own words. Start with your trade, then read the budget guide before you spend another dollar.
Industries
HVAC MarketingHVAC marketing from Stryker Digital, co-founded by operator Bodhi Gallo: local SEO, Google Business Profile, Google Ads, Local Services Ads and AI search. Budgets, timelines and proof.Read
Plumbing MarketingMarketing for plumbing companies: Google Business Profile, local SEO, Google Ads, Local Services Ads and AI search, from Stryker Digital, co-founded by operator Bodhi Gallo.Read
Pest Control MarketingMarketing for pest control companies: local SEO, Google Business Profile, Google Ads and AI search built around recurring service plans. From Stryker Digital, co-founded by operator Bodhi Gallo.Read
All Industries We ServeStryker Digital runs local SEO, Google Business Profile, Google Ads and AI search for home service businesses: HVAC, plumbing, pest control, fencing, windows and doors, cleaning, land services, roofing and remodeling.Read
Marketing Budget Guides
HVAC Marketing BudgetHow much HVAC companies should spend on marketing in 2026: the SBA 7–8% rule worked out by revenue, a channel split, seasonal timing and the benchmarks to track. By former operator Bodhi Gallo.Read
Plumbing Marketing BudgetHow much plumbers should spend on marketing in 2026: the SBA 7–8% rule worked out by revenue, a channel split, seasonal timing and the benchmarks to track. By former operator Bodhi Gallo.Read
Pest Control Marketing BudgetHow much pest control companies should spend on marketing in 2026: the SBA 7–8% rule worked out by revenue, a channel split, seasonal timing and the benchmarks to track. By former operator Bodhi Gallo.Read
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Book a Growth CallStrategy Guides
HVAC SEOHow HVAC companies rank on Google Maps, search and AI, with real client call numbers.Read HVAC Google Business Profile Optimization GuideThe 15-step checklist, exact categories, photo and post calendars, review scripts and a weekly routine.Read HVAC Google Maps SEOHow to rank in the map pack, explained with real HVAC client ranking grids.Read Google Business Profile suspended?How HVAC companies find the reason, appeal once and get reinstated.Read HVAC Local Services Ads guideGoogle Guaranteed and Verified, setup, ranking, cost per lead and lead credits.Read Local Service Ads vs Google AdsPay per lead vs pay per click, and how HVAC companies run both.Read 15 HVAC Marketing Strategies15 HVAC marketing strategies ranked by speed and payback: Google Business Profile, Local Services Ads, service pages, reviews, AI search and more. Written by former operator Bodhi Gallo.Read
Case Studies
NexAir Home Services (HVAC)West Virginia HVAC and plumbing: $1M → $4M in yearly revenue, 841 calls from Google in six months, top 3 on Maps in every market.Read Summit Heat & Air (HVAC)The fastest-growing HVAC company in Tulsa: calls from Google up 127.1% vs. the same months of 2025.Read Anderson Plumbing, Heating & AirOklahoma City's Anderson Plumbing, Heating & Air went from about $440 HVAC leads on pay-per-click and one Google Business Profile to five profiles and an estimated 700–800 new customers, in the owner's words.Read
Surge Pest Control to $2MForrest Jensen started Surge Pest Control from zero in Georgetown, Texas, did about $500K in year one and is hitting about $2M in 2026, per the owner. Here's what he says about working with Stryker Digital, with timestamps.Read
Generac Dealer Local SEOBodhi Gallo built his family's generator service business in Rockland County, NY, from zero. Invisible on Google Maps in February 2026, top three by July, with $100K in revenue in about 90 days of SEO.Read
Client Video TestimonialsVideo testimonials from HVAC, plumbing, pest control and other home service owners, in their own words.Read
About Stryker
About Stryker DigitalStryker Digital is a Fort Lauderdale marketing agency for home service businesses. Local SEO, Google Business Profile, Google Ads and AI search for HVAC, plumbing and pest control companies.Read
Bodhi GalloBodhi Gallo, co-founder of Stryker Digital, co-owned and later sold TNT Carting & Demolition, a dumpster rental business in Blauvelt, NY. He now writes Stryker Digital's HVAC, plumbing and pest control marketing guides.Read
The Local SEO PlaybookThe exact playbook we use to rank home service businesses in the top 3 of Google Maps. Free download.Read