Electrician case studies
four electrical clients, real numbers.

Every number on this page comes from our client reporting: calls from Google Business Profiles and call tracking, and map grid scans. Calls are calls, not booked jobs; some are existing customers, wrong numbers or sales calls. Results are specific to each client, market and campaign, and another business won't necessarily see the same. Where something isn't working yet, we say so.

TLC Electrical: how did Southlake calls grow 26%?

With a well-built Southlake profile that now holds 94% of its main grid in the top three, and a second location in Frisco that's building. From May to September 2026, TLC Electrical took 225 calls from Google: 131 in Southlake, up 26%, and 94 in Frisco.

The market

Southlake and Frisco are fast-growing suburbs north of Dallas–Fort Worth, with many large homes and backyard pools. Competition is strong, and buyers expect a polished, responsive shop.

The results

• 225 calls from Google, May to September 2026; monthly 38, 47, 38, 52, 50.
• Southlake: 131 calls, up 26%.
• "electrician southlake": 2.16 average rank, 94% of the grid in the top three.
• Frisco: 94 calls.

What still needs work

Frisco's "pool electrician" grid averages 4.68, which is good but not yet top three across the area. Pool and spa electrical work (bonding, GFCI, equipment pads) is a strong niche in North Texas, and we're building more content and reviews around it. Monthly calls also dip and rise; June and July show that.

Roland Black Generators: how does a generator dealer get 66 calls a month from Google?

By building the Google profile around generators and owning the "generator installation" search across Hickory. From March to May 2026, Roland Black Generators took 199 calls from its Business Profile, about 66 a month, and 98% of its "generator installation" grid was in the top three, mostly #1 and #2.

The market

Hickory is in western North Carolina's foothills, where ice storms, summer thunderstorms and the occasional hurricane remnant knock out power. Standby generators are a big purchase, and buyers look for a dealer they trust to install and maintain them.

What still needs work

This report covers three months, so it doesn't show a full year. Generator demand is seasonal and storm-driven, and we'll compare the same months next year to see the true trend.

JMR Electric Group: how did calls triple year over year?

JMR Electric Group, in Stoneham, Massachusetts, took 92 calls from Google between April and August 2026, up 207% from about 30 in the same months of 2025. That's three times the calls in a crowded Boston-area market.

The market

Boston's north suburbs are dense, with older housing stock and many established electrical shops, including plenty of 24-hour services.

What still needs work

The "24 hour electrician near me" grid is mostly red. That's a hard search in this market, dominated by shops with long histories of night calls and reviews. We're building a stronger emergency page and focusing reviews and hours there. We don't present this grid as a ranking win; the call growth is the win so far.

South Shore Electric: how fast can a new client move at Lake Tahoe?

Fast, in a focused niche. South Shore Electric started with us in July 2026. By September, it had its best month yet with 18 calls from Google, and 48 calls across June to September. Its "panel swap lake tahoe" grid had 92% of points in the top three and none outside the results.

The market

South Lake Tahoe has a mix of older cabins, vacation homes and newer builds, heavy snow, and long winters. Many older homes need panel swaps to handle modern loads like heat pumps, chargers and hot tubs.

What still needs work

It's early. Four months of calls is a short history, and June predates our start. We'll keep watching the broader electrician searches, which take longer than a niche like panel swaps.

What happened with Bodhi Gallo's family Generac business?

It's not a client; it's Bodhi's own family business, and it's a useful look at building from zero. His dad had done Generac service as a subcontractor for a friend's electrical company for years. In 2026 they launched their own generator maintenance brand in Rockland County, New York. The full write-up is in our generator local SEO case study.

▶ Watch: Bodhi Gallo on his family's Generac service business

• The Google profile was verified around February 2026; SEO work started around April.
• Calls grew from 3 in May to 14 in June and about 20 in July.
• "generator repair near me" went from invisible in May to the top three by late July; "generac oil change" ranked at the top across much of the area.
• Bodhi estimates 80 to 90% of business came through the Google profile.
• A ChatGPT search for a generator company in Rockland County returned the business.

The weak spot: it's a new, niche business, and Bodhi used generated images for some early profile photos because they had none. We recommend real photos of your own work and crew, and Bodhi has said he plans to replace them with real photos.

What is Stryker's work with NASGD?

Stryker Digital co-hosted "Turn Ad Spend Into Generator Sales" for members of the National Association of Standby Generator Dealers on August 26, 2026. The session covered how generator dealers can turn ad spend into installs: separating install, repair and maintenance campaigns, using brand terms, building detailed generator pages and following up on every estimate.

What work is behind these electrician results?

The same core program for every electrical client, adjusted for the market and the jobs each shop wants more of. The details differ account to account, and we don't publish each client's full playbook, but the building blocks are the same.

1. The Google Business Profile for each real location: categories that match the work, services and products, the license number, real photos, accurate hours, and regular posts.
2. Website pages for the jobs that pay best, such as panels, generators, chargers and emergency service, and for the towns each location serves.
3. A review habit built into the end of every job, with replies to every review.
4. Clean listings across directories, manufacturer locators and associations, all with matching details.
5. Measurement: call reporting by location, and monthly map grids for each shop's main searches.
6. A monthly review with the owner: what moved, what didn't, and what to build next.

In the video below, recorded for electricians in May 2025, Andy Walker walks through how that program works on Google Maps.

▶ Watch: Andy Walker's electrician Google Maps guide

How should you read the map grids on this page?

Each grid is a scan of one search, run from dozens of points across a service area on one date. Each dot shows the client's rank at that point. Green dots are top three; yellow and orange are lower on the first screen or just off it; red means the business is far down or missing.

• "72 of 81 at #1" means the scan used 81 points and the business ranked first at 72 of them.
• "2.05 average" is the mean rank across all points. Lower is better.
• "94% top three" is the share of points where the business was in the three-pack.
• "0% out" means no point showed the business missing from the results.

Grids show one search on one day. Rankings shift with competitors, reviews and Google updates, so we scan monthly and look at trends.

What do these cases teach generator-focused electricians?

That generator searches are winnable, specific and valuable. Two of the businesses on this page (Roland Black Generators and Bodhi's family business) rank at or near the top for generator searches, and in each case the profile and site say clearly that generators are a core service.

• Specific searches beat broad ones. Roland Black holds 98% of its "generator installation" grid in the top three, while JMR's broad "24 hour electrician near me" is still a fight.
• Brand searches matter. "generac installation boca raton" at 2.05 shows how buyers search by brand.
• Maintenance is a search too. Bodhi's family business ranks for "generac oil change," which brings repeat customers.
• Storms drive spikes. Bodhi's calls and profile interactions jumped with summer thunderstorms; Roland Black's foothills market gets ice storms and hurricane remnants.
• Ads need the same groundwork. That was the focus of our NASGD session: generator pages, brand terms and estimate follow-up.

What do these cases teach electricians with more than one location?

Treat each location as its own business on Google, and expect each to move at its own pace. TLC Electrical's two offices took 131 calls in Southlake, up 26%, and 94 in Frisco. The oldest, best-reviewed location usually leads, and newer ones need time and local proof.

• One verified profile, phone and page per real location.
• Reviews collected for the location that did the job.
• Separate grids for each location's main searches.
• Location-specific services: Southlake leads on the broad electrician search; Frisco has pool work.

What do these cases teach electricians in crowded metro markets?

That call growth can come before the hardest rankings do. JMR Electric Group tripled calls year over year in Boston's north suburbs while its "24 hour electrician near me" grid stayed mostly red. TLC's Frisco "pool electrician" average of 4.68 is good but not yet top three. In both cases, calls grew from the searches that were winnable first.

In a crowded market, pick the searches you can win (specific services, specific towns, brand terms), win them, and keep building reviews and pages for the broad terms. Expect the broad terms to take longer.

What do these cases teach a shop just starting?

That a focused niche can move within weeks. South Shore Electric started in July 2026 and by September held 92% top three for panel swaps at Lake Tahoe, with its best month of calls. A narrow service in a defined area, with a well-built profile and page, is where new work shows results first.

Start with the one job you most want more of, in the towns closest to you, and expand once it's working.

How should an electrician judge any agency's case studies?

Look for real business names you can check, specific numbers with dates and sources, results for electricians rather than other trades, and honesty about what isn't working. Be wary of round revenue claims with no detail and of results that only show the best month.

• Can you look the business up? Real names and towns let you check the Google profile and reviews yourself.
• Are the numbers dated? "225 calls, May to September 2026" is checkable. "Tons of leads" isn't.
• Is the source clear? Calls from Google, form fills, booked jobs and revenue are different things.
• Are there weak spots? Every real account has some. An agency that shows none is showing you a highlight reel.
• Are they electricians? Results for roofers or plumbers don't tell you much about panel and generator searches.
• Can you talk to a client? Ask for a reference you can call.

What do these electrician results have in common?

A well-built Google profile for each real location, service pages for the jobs that pay, steady reviews, clean listings and monthly grids. The specific searches each shop owns differ: generators for Roland Black, panel swaps for South Shore, broad electrician searches for TLC in Southlake.

Which electrical jobs ranked best across these clients?

The pattern is clear: narrow, high-value searches (generators, panel swaps) moved first and furthest. Broad searches in crowded towns and emergency searches in big metros are slower.

What comes next for each of these electrical clients?

• TLC Electrical: grow the Frisco pool and outdoor niche with more pages, photos and reviews from pool jobs, and keep Southlake's top-three coverage.
• Roland Black Generators: compare the same months next year, and extend coverage into surrounding towns.
• JMR Electric Group: a stronger emergency page, accurate after-hours details and reviews mentioning night calls, aimed at the 24-hour grid.
• South Shore Electric: widen from panel swaps into broad electrician searches around the lake.

Which numbers should an electrician track to judge marketing?

Compare the same months year over year to account for seasons, as JMR's 207% figure does.

How do we measure electrician results?

Calls from Google (Business Profile performance reports and call tracking), map grid scans for the main searches in each market, and, where clients share them, booked jobs and revenue. We report what we can verify and flag what we can't.

• Calls include all calls from Google surfaces in the period. Not every call is a new customer.
• Map grids show rank at points across the service area on the scan date. Rankings move day to day.
• Year-over-year comparisons use the same months, to account for seasons.

What's missing from these case studies?

Booked jobs and revenue for most clients, because those numbers belong to them and we only publish what they approve. Video testimonials from electrical clients, which we don't have yet. And longer histories for the newer accounts. We'll update this page as more data comes in.

How do the four electrical clients compare side by side?

The pattern: specialized, high-value searches (generators, panel swaps) moved fastest and furthest. General "electrician" searches moved where competition was moderate, as in Southlake, and slower in dense, crowded markets.

What do these results mean for your electrical business?

Look for the client whose market and work look most like yours, and use their trajectory as a rough guide, not a promise.

• If you sell generators, Roland Black Generators and Bodhi Gallo's family Generac business show how far narrow generator searches can go. Pair rankings with fast follow-up on estimates.
• If you're in a growing suburb, TLC Electrical shows what steady profile and page work can do for broad "electrician" searches.
• If you're in a dense, older market, JMR Electric Group shows calls can grow sharply even while the hardest search stays out of reach. Plan for a longer climb on emergency terms.
• If you're in a small or seasonal market, South Shore Electric shows a niche like panel swaps can be won quickly, but total volume depends on the size of the town.
• If you're starting from zero, Bodhi Gallo's family business shows a new profile reaching the top three for a money search in about two and a half months.

What should you ask us about these case studies?

Ask anything that would help you judge whether results like these are possible for you:

• How many calls became booked jobs for a client like me?
• How long did each client take to see the first ranking movement?
• What did the client do on their side, like reviews and answering calls?
• Which searches did you try that didn't move?
• Can I speak with one of these clients?

We'll answer with what we have, and tell you when we don't have the number.

How quickly did each electrical client see movement?

From the reporting periods in our deck: South Shore Electric started in July 2026 and had a 92% top-three panel swap grid by its September report, with September its best month for calls. Bodhi Gallo's family business went from invisible to the top three for "generator repair near me" between May 14 and July 24, 2026. Roland Black Generators' 199 calls came in a single three-month window, March to May 2026. JMR Electric Group's year-over-year comparison covers April to August. These are snapshots, not start-to-finish timelines, and starting points differed for each business.

What do these cases show generator dealers?

That generator searches can be won convincingly. Two of the businesses here, Roland Black Generators and Bodhi Gallo's family Generac business, reached the top of the map for generator installation or repair searches in their areas. Generator buyers search with clear intent, often by brand, and fewer shops build dedicated pages and profiles for that work. Dealers who also answer fast, follow up on estimates and sell maintenance plans get more from those rankings, because a ranking only brings the call and the rest of the sale still happens on the phone and in the driveway.

How did TLC Electrical's calls move month by month?

TLC Electrical logged 38 calls from Google in May 2026, 47 in June, 38 in July, 52 in August and 50 in September, for 225 over the five months. The trend is up, but not in a straight line, and that's normal.

Electrical demand moves with weather, holidays and local events, so a single month tells you very little. July's dip followed a strong June; August and September then held above both. When you judge any marketing, compare rolling three-month totals, and compare the same months year over year where you have the history, as JMR Electric Group's 207% increase does.

Which of these cases is closest to your business?

Pick the client whose market and job mix look most like yours, and read that case first.

• You sell and service standby generators: Roland Black Generators in Hickory, North Carolina, about 66 calls a month and 98% of its generator installation grid in the top three. Bodhi Gallo's family Generac business is the longer-running example.
• You run more than one office or serve a large suburban metro: TLC Electrical in Southlake and Frisco, Texas, with each location reported separately.
• You're an established shop in a crowded market: JMR Electric Group in Stoneham, Massachusetts, where calls tripled year over year while the most competitive emergency searches are still being worked on.
• You're starting with us from scratch in a smaller market: South Shore Electric at Lake Tahoe, which reached 92% top three for panel swaps within about two months of starting in July 2026.

None of these is a promise about your numbers. They show what happened in four real markets, with dates and sources, so you can judge the method rather than a headline.

Why did each client start from a different place?

Because each came to us with a different history. JMR Electric Group had an established business and about 30 calls a year earlier, so the work was growing something that already existed. Roland Black Generators had a clear specialty that the profile could be built around. TLC Electrical needed two locations to rank in two different towns. South Shore Electric was the newest of the four, which is why its results so far cover only a few months.

Starting point matters more than most case studies admit. An older profile with reviews moves faster than a new one; a specialist ranks for its specialty sooner than a generalist ranks for everything. When an agency shows you a result, ask what the client had before it started, as well as what it has now.

Electrician case studies FAQ